5 Most Popular Products to Import into Indonesia via IOR from China in 2025

Corporate Secretary Service Indonesia – If you’re planning to import into Indonesia via IOR (Importer of Record) this year, you’re not alone. Many Indonesian businesses, large and small, are actively sourcing goods from China. The reasons are clear: fast production, competitive prices, and a wide variety of product choices.

In fact, China remains Indonesia’s biggest trading partner. Based on data from early 2025, nearly 41% of Indonesia’s non-oil imports come from China. This means nearly half of the goods entering the country are Chinese-made, from electronics to household tools. So, what are the most in-demand products people are bringing in? Here are five categories you might want to consider:

1. Smartphones and Consumer Tech

Smartphones, earphones, smartwatches, and even power banks are still among the best-selling imports from China. In 2024 alone, Indonesia brought in nearly $2 billion worth of smartphones. Brands like Xiaomi, Oppo, and Realme continue to dominate, especially because they manage to combine strong features with friendly prices. People are spending more time online, working from home, streaming, and gaming, so naturally, the demand for reliable and affordable tech is growing. Importers are taking full advantage of this by sourcing directly from Chinese suppliers.

2. Fashion and Everyday Apparel

Fashion is another strong category. Clothing, shoes, and accessories from China are everywhere, from Instagram shops to traditional markets. Local sellers love how easy it is to source trendy items without needing large capital. In 2025, comfortable streetwear, oversized cuts, and eco-friendly fabrics are trending. Many of these styles are mass-produced in China, making it easier for importers to meet shifting consumer preferences at a good profit margin.

3. Toys and Family Entertainment

Parents in Indonesia are always on the lookout for affordable toys, and Chinese-made products deliver just that. From educational toys and puzzles to action figures and digital dolls, the variety is huge. What’s changed over the years is the quality. Many Chinese toy factories now follow international safety guidelines, making these toys a safer option than before. If you’re looking to import into Indonesia via IOR, this is a category that performs well during school holidays and year-end shopping peaks.

Read Also: 10 Essential Documents You Need to Meet Import Requirements Indonesia

4. Household and Kitchen Products

Kitchen tools, smart home devices, and small furniture items like foldable shelves or portable lights are gaining traction. These are things people use every day, and Chinese products often offer better prices without sacrificing function. For example, items like air fryers, mini rice cookers, or even LED smart lights are being used not just in homes, but also by cafés, boarding houses, and rental units.

5. Health & Wellness Devices

The pandemic has left a lasting effect. Indonesians are now more health-conscious, and tools like digital thermometers, fitness trackers, and even home-use massage devices are in demand. Most of these items still come from China, and importers who understand the local health market are in a good position to offer affordable yet reliable solutions. Just be sure that the products meet local certifications before they go on sale.

There’s no doubt: choosing to import into Indonesia via IOR from China remains a smart move, especially if you pick products that match what local buyers are looking for. If you’re thinking of expanding your product line or starting your first import project, these five categories are a good place to begin. With the right logistics partner, the right permits, and a bit of market insight, you’ll be well on your way to building a strong, sustainable import business.

So, don’t worry about developing your business by setting up a company in Indonesia, because Portcorp is here as a solution for your business, also when you need Import into Indonesia via IOR. Portcorp is your comprehensive corporate secretary service in Indonesia. With our presence, you can get a dedicated company secretary to support you to what you need. Our company secretaries will track deadlines and file paperwork so your business keeps running smoothly. Contact us now on +6221-5020-8090 for your business succeed in the future!