The Importance of Halal Certification for Producers and Consumers
Corporate Secretary Service Indonesia – Halal certification guarantees that the producer’s products have met halal standards recognized by the authorities. This is important for Muslim consumers who want to ensure that the food or products they use are in accordance with their religion’s rules.
In addition, halal certification is also very important for producers because it can add value to their marketing and increase consumer confidence in products produced by halal-certified producers.
Therefore, producers must consider halal certification an important factor in marketing their products. Cooperation between producers, the government, and halal certification bodies is needed to ensure that products produced and consumed by the public are guaranteed halal. That way, consumer health and safety can be maintained and added value to the products produced by producers.
The Beginning of the Halal Certification Policy in Indonesia
The halal certification policy in Indonesia was first introduced in 2001 with the issuance of Minister of Religious Affairs Decree No. 518 of 2001 concerning Provisions and Procedures for Providing Halal Labeling on Marketed Products.
In this policy, the Minister of Religious Affairs appointed the Indonesian Ulema Council’s Food, Drug and Cosmetic Assessment Institute (LPPOM MUI) as the authorized institution to provide halal certification for products marketed in Indonesia.
Along with the development of market demands and increasing public awareness of the importance of consuming halal products, in 2014, the government issued Law Number 33 of 2014 concerning the Halal Product Guarantee, which requires all products circulating in Indonesia to have halal certification issued by LPPOM MUI or halal certification institutions accredited by the Halal Product Guarantee Agency (BPJPH) which is an institution under the Ministry of Religion. This policy is the government’s effort to protect consumer rights to obtain halal products and increase the competitiveness of Indonesian products in the global market.
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Developments Since the Beginning of the Policy Until Now
The halal certification policy has become an essential issue for the predominantly Muslim Indonesian people. The origin of the halal certification policy in Indonesia comes from law number 33 of 2014 concerning the Halal Product Guarantee (UUJPH). UUJPH was signed by President SBY in 2014 and came into force in 2019. Halal bi halal and developing open houses, a habit of Indonesian society in establishing friendships, are solid reasons for implementing this halal certification policy.
This policy involves many stakeholders, including the government, scholars, entrepreneurs, and the wider community. Although initially there was controversy and debate, the halal certification policy is now a must for business actors to issue safe and hygienic halal products for Muslim consumers in Indonesia.
Currently, the government facilitates free halal certification (SEHATI), a program launched by the Halal Product Guarantee Agency (BPJPH) of the Ministry of Religion of the Republic of Indonesia (Kemenag RI) to make it easier for micro, small and medium enterprises (MSMEs) to obtain halal certificates at no cost. This program applies to food products, beverages, medicines, cosmetics, and daily necessities that meet halal requirements in accordance with the standards set by the Assessment Institute for Food, Drugs and Cosmetics of the Indonesian Ulema Council (LPPOM MUI).
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