Trademark: Definition, Benefits, and Types
Corporate Secretary Service Indonesia – When dealing directly with business and trade, trademarks are often heard. A trademark is a symbol, word, or even a unique design used to identify a business’s product or service.
Definition of Trademark
You must have often seen or heard various brands and symbols of certain products, such as food, beverages, clothing, etc. It is possible to tell if the brand or symbol is different between one company and another. That is what then answers what a trademark is. Yes, a trademark is a symbol, name, or even a specific logo that distinguishes one company from another. This trademark is used as a characteristic of the product or business.
Benefits of Trademark
Every business should have an appropriate trademark that does not conflict with the law, especially since the benefits of this trademark are huge. In general, here are some reasons why a trademark in a company is essential:
1. Avoiding counterfeiting
When a product is popular, there will definitely be many people who will make imitations of it. By registering your product trademark, other parties will undoubtedly have difficulty imitating it. Moreover, you have legal proof that you own the product.
2. As a business communication tool
In addition, a trademark is the right business information communication tool for your product’s target market. When customers see a product logo or symbol, they will immediately recognize it without you having to sell or promote it directly.
3. Make it easier for customers to find products
Trademarks can also differentiate your product from other similar products. This will make it easier for customers to find your products. Especially if the symbol is unique and distinctive, it will make the product even more accessible to recognize.
Read Also: Getting to Know PIRT: Definition and Requirements
Types of Trademarks
We often encounter several types of trademarks, starting with symbols, logos, words, and so on. All have the same purpose, namely, to differentiate the product from other products. Here are some types of trademarks in question.
1. Word mark
This is one type of trademark that we commonly encounter. It generally consists of letters, words, numbers, and combinations. Not only do we often experience it, but it is relatively easy to register and protect. For example, the Facebook logo.
2. Design mark
Another type of trademark that is often found is a design or graphic, such as a logo, symbol, or various other graphic elements. The details are relatively more complex, making identifying a product more accessible. An example of a design trademark is the Apple or Starbucks logo.
3. Sound mark
As the name implies, this type of trademark can be identified by a particular sound or musical composition that identifies a product. It is difficult to register because it requires a valid or distinctive sound recording. An example is the Indomie jingle.
In addition to the types above, several other types and examples of trademarks are often found. Starting from color marks that make it easier to identify products from color, to smell marks that can make it easier for customers to identify the fragrance or smell of the product.
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