3 Important Things Before Exporting Indonesian Food
Corporate Secretary Service Indonesia – Exporting Indonesian food abroad has not been very popular with SMEs. This is due to the lack of information about foreign market conditions, the complicated export licensing process, and the large amount of capital that is an obstacle for SMEs not to Export from Indonesia. So, what are the things that SMEs need to understand before exporting?
3 Important Things That SMEs Must Understand Before Exporting Indonesian Food
You need to know that there are still very few exporters from SMEs. Indonesia has the largest population in ASEAN, and SMEs play an essential role in the economy. So, what do you need to understand before exporting Indonesian food abroad?
Ensure Good Product Quality
In the trade of goods and services for export from Indonesia, the quality of the goods is the main thing that needs to be considered. If the goods received do not match the buyer’s request, the contents of the container can be returned. This export trade is indeed quite profitable, but it also has a high level of risk. One of them is that if food is traded, the product must have a good taste and meet food safety standards according to the destination country. Therefore, before participating in export shipments abroad, you must be able to package the product properly so that the product is not damaged during shipping.
Completing Product Licenses
One thing you need to pay attention to before exporting Indonesian food abroad is to complete the product licensing first. This is because each country certainly has different licensing requirements and packaging standards. For example, the requirements for selling processed food in the United States are stringent. Hence, you need to register your product first with the Food and Drug Administration, which acts as the Food and Drug Administration in the United States.
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Obtaining a certificate from the FDA is one of the mandatory requirements you must fulfil to distribute food products in your destination country. Unlike when you market products in the United States, marketing products to Indonesians in Hong Kong, because the process is relatively easy.
Preparing Standard Packaging
Creating an attractive packaging design is one of the marketing strategies. This also applies to those who want to export Indonesian food abroad. Good packaging will support aesthetics and maintain the product quality offered to consumers. This is done for both export and domestic sales. Ensuring that products are packaged according to these safety standards becomes an obligation for every SME. In addition to its aesthetic function, this product packaging also has an informative function that can provide information to consumers, including the type, taste, content, nutritional value, the company that produces it, and the product’s expiration date.
Another function of this product packaging is as a protector so that the products do not experience a decrease in quality and taste. This is because one of the risks that may occur during the export process is that the product can be damaged due to heat and pressure during the trip.
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