Understanding What is PIRT and Its Products

Corporate Secretary Service Indonesia – In a modern era that increasingly prioritizes health and food safety, PIRT or Produk Industri Rumah Tangga or Home Industry Product certification is an important step for small businesses in the food and beverage sector. For many people running home-based businesses, PIRT/Household registration is not just a distribution permit but a guarantee that their products meet the food safety standards set by the government. By obtaining this certification, home-based producers can increase consumer confidence while expanding their market reach, both locally and nationally.

Amid increasing public awareness of the quality of food consumed, having a PIRT provides a very significant added value. This permit is also concrete proof of small entrepreneurs’ commitment to their products’ quality, hygiene, and safety. This article will take an in-depth look at PIRT, the steps required to obtain it, and its benefits for food and beverage entrepreneurs who want to increase their competitiveness in a competitive market.

What is PIRT?

PIRT (Produk Industri Rumah Tangga) is a distribution permit the local Health Office issued for food and beverage products produced by small-scale industries, such as home-based businesses. This certification aims to ensure that products made by small and medium enterprises (SMEs) have met food safety standards set by the government, especially regarding hygienic production processes and free from hazardous materials. PIRT is a form of government supervision of the quality of food products, ensuring that marketed products are safe for consumption by the wider community.

PIRT is usually required for food products with a shelf life of more than 7 days, such as cookies, chips, syrup, or other processed products. To obtain a PIRT, producers must go through several stages, including food safety training, inspection of production facilities, and laboratory testing of product samples. Although not equivalent to the BPOM license required for large food products or pharmaceuticals, PIRT remains an important instrument for small businesses to market their products in traditional and modern markets legally. By having a PIRT, companies can increase their credibility and consumer trust and have the opportunity to expand their market reach to various regions.

Read Also: Do You Have a Foreign Halal Certificate? Do you Have to Resubmit it in Indonesia?

What Products Need PIRT?

Several types of products require PIRT/Household registration or certification, especially processed food products with a shelf life of more than 7 days. Here are some examples of products that require PIRT:

• Cookies and Biscuits: Products such as cookies, biscuits, and the like, which can last a long time without refrigeration, must have a PIRT to ensure they are safe for consumption within a certain period.
• Chips and Snacks: Various types of snacks, such as cassava chips, potato chips, or other basic snacks, also require PIRT, given that these products are often produced on a home scale with a fairly long shelf life.
• Syrups and Processed Beverages: Processed products such as syrup, fruit juice, or traditional drinks with a long shelf life must also have a PIRT. This ensures that the beverages produced do not contain harmful ingredients and are hygienically processed.
• Processed Meat and Fish Products: Processed meat and fish products such as shredded, jerky, or dried salted fish require PIRT. These products require special supervision to ensure proper processing and storage to prevent contamination.
• Instant and Prepared Foods: Instant products such as dried noodles or ready-to-eat meals that are sold in packaged form but do not require cold preservation are also required to have a PIRT.

PIRT/Household registration is essential for small businesses that want to market their products widely and increase consumer confidence. This permit guarantees that home-cooked food products are produced using hygienic processes and are safe for consumption.

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