Do You Know About Trademark Registration Definition and Benefits? Learn it Here!

Corporate Secretary Service Indonesia – Protecting your trademark is one of the most important things to do when you start your business. Trademark itself has a role as your main identity in the eyes of consumers. Therefore, it is necessary for business owners to protect their trademarks not only to distinguish their products in the market, but also for the success of their business in the future.

PortCorp is ready to serve you every step of the way in the trademark protection process of your business. As an experienced consulting service, our team of experts work carefully and swiftly, all for the success of your own business. But before we discuss this process further, let’s take a closer look at what exactly is a trademark and why is it so important for you to protect it?

What is a Trademark?

Simply put, a trademark is an identifying symbol of the goods you sell individually or collectively. It is necessary so that you and your customers can distinguish your goods in the future. Common examples of trademarks, or commonly known as trademarks, that you may recognize include Samsung, Asus, Louis Vuitton, Adidas, and so on.

Brands like the examples mentioned above, of course, as we all know, have an identity in the form of logos, symbols, and names that become trademarks so that they are easily recognized by the public. Trademarks also don’t just stop at goods. There are also service marks, which are brand identities given for services performed by individuals or several people at once in a company. Even so, both trademarks also need to be protected based on outstanding trademark regulations.

Here are some regulations regarding trademark protection in Indonesia:

• Minister of Law and Human Rights of the Republic of Indonesia no. 67 / 2016 concerning Trademark Registration
• Government Regulation No. 24 / 1993 concerning Classes of Goods or Services for Trademark Registration
• Law No. 20 / 2016 concerning Trademarks (Trademark and Geographical Indications Law)

Now that we know more about what a trademark is, let’s discuss why trademarks are so important for business success and why you need to protect them.

Why Do You Need to Register Your Trademark?

Registering your trademark means that you are protecting the products you sell. As a business manager, the products you sell are very vulnerable to various risks. One of them is the problem of product originality in circulation and the tendency for plagiarism. Therefore, it is important for you to register your trademark to prevent irresponsible individuals from utilizing the brand that you market.

Read Also: What is PIRT/Household Registration? Full Explanation and Benefits

Here are some of the benefits that can be obtained by registering your product trademark:

Proof of Credibility – Trademarks have a function as an identity and characteristic of the product either produced by an individual or a legal entity. As a form of identification, the trademark should not be imitated and any party because you have comprehensive rights to your trademark. Therefore, a registered trademark is easily recognized by consumers and becomes a form of originality and credibility of the product itself.

Business Strategy – Having full legality over your brand will make it easier for your business to grow and cooperate with other parties. When the trademark is registered, it will be easier for you to do forms of cooperation such as export, franchise, and others, providing business opportunities to grow.

Exclusive Rights – Whoever registers a trademark first, or first to file, will hold full exclusive rights to the mark. Once the trademark owner has exclusive rights, he can use the mark commercially as he wishes and prohibit others from using it. However, the trademark owner also has the right to grant permission for others to use the trademark as agreed by both parties.

Prevents Plagiarism – Registering a trademark can be considered as a preventive measure for the success of your business. Trademarks that have been registered and received a certificate will get direct protection and the Minister of Law and Human Rights so that if used without permission, you can ask for compensation from the person concerned. In addition, you can also receive royalties to anyone who uses your brand to prevent accusations of plagiarism and disputes.

Increase Assets – Utilizing your brand as your business branding will make it easier for you to attract investors to offer capital for the company. Especially if your brand is unique or has more value than other products in the market. That way, investors will see your registered brand, which is something that only you have and cannot be used by others, as an attractive business opportunity with a high selling value.

Don’t worry about developing your business by setting up a company in Indonesia, because Portcorp is here as a solution for your business, also when you need Trademark Registration. Portcorp is your comprehensive corporate secretary service in Indonesia. With our presence, you can get a dedicated company secretary to support you to what you need. Our company secretaries will track deadlines and file paperwork so your business keeps running smoothly. Contact us now on +6221-5020-8090 for your business succeed in the future!