Why is Product Halal Certification Important for Companies?
Corporate Secretary Service Indonesia – Ownership of a product halal certificate in a company is a legal force. To get it, you need to go through a series of rigorous processes so that companies that have certification no longer need to doubt the quality of their products. The majority of Indonesian people are Muslims, so product halal certification is an important concern that has become a product standard in Indonesia. Halal claims can be applied to food, drinks, medicine, cosmetics and so on that enter the human body.
The Importance of Halal Product Certification for Consumers
Most Indonesians are convinced that products when marketed and sold freely must have obtained MUI halal certification. In fact, not necessarily everything that is traded has a product halal certificate, so that when someone is aware it leads to withdrawal. Whereas it is important to note by producers that this halal certificate is important in the eyes of consumers. Because consumers will get various benefits, one of which is getting a sense of calm to consume these products.
Because in Islam, the halal content of food guarantees the health of the body. Because, the presence of substances that are not allowed is believed to cause the presence of various types of diseases. For example, pork oil and excessive levels of alcohol are not good. In addition to providing peace of mind, another advantage for consumers is getting a guarantee that the product has the best quality. Possession of a product Halal certificate can be the number one reference to determine the decision to buy or not to buy.
The Importance of Product Halal Certification for Companies
Besides being useful for consumers, the existence of a halal label also provides many benefits for producers or companies that produce. Even the benefits for companies as producers are far more, such as:
1. Unique Selling Points
The halal label is not only embedded in various packaged products, but can also be pursued by MSME business people. Embedding halal product certificates on carts or eateries can provide uniqueness assessment points.
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For example, you open a fried chicken business and then have a product halal certificate. Attaching halal product certificates to carts will increase people’s interest in cooperating with franchise businesses or better known as franchises.
2. Reaching Muslims Abroad
This advantage applies to companies that have ventured into the world of exports. Your opportunity to market products to various Muslim countries in the world is very broad thanks to this halal certificate.
Not only can you export to Muslim countries, you can also export to all countries and help Muslim citizens get halal snacks. Indirectly, in addition to providing great benefits for the company, it also makes it easier for Muslim communities.
3. Opportunity to Enter the Global Halal Market
In line with number two, where you can provide products for Muslim citizens of the world. Halal products in non-Muslim majority countries are usually harder to find. However, it does not mean that there is no demand for halal products in that country. By having a halal product certificate, you can reach a wider market and help Muslim minorities in other countries to get halal products.
4. Increase Consumer Trust
Finally, the most important thing is to increase consumer confidence in your product. There are many examples of products that have been marketed but have not received a certificate from MUI, in the end abandoned by Muslim consumers because they do not want to take risks.
Instead of having problems when the product has been marketed, it is better to be prepared from the beginning. The process of obtaining this certification can be handed over directly to the experts. PortCorp as a Halal Examining Agency or Lembaga Pemeriksa Halal (LPH) that has been recognized by MUI and BPJPH is ready to serve Halal Certification services for your product.
Don’t worry about developing your business by setting up a company in Indonesia, because Portcorp is here as a solution for your business, also when you need Halal Certification. Portcorp is your comprehensive corporate secretary service in Indonesia. With our presence, you can get a dedicated company secretary to support you to what you need. Our company secretaries will track deadlines and file paperwork so your business keeps running smoothly. Contact us now on +6221-5020-8090 for your business succeed in the future!
