7 Key Things to Know Before Import into Indonesia

Corporate Secretary Service Indonesia – Starting an import business can be a smart move, especially in today’s global marketplace where consumer demand is always evolving. But jumping into it without preparation can lead to unexpected challenges. Whether you’re a first-time importer or expanding an existing business, it’s essential to understand what’s involved before import into Indonesia. Here are seven important things to keep in mind before you begin.

1. Do Your Market and Product Research

The first step in any import venture is research. What products are in demand? Are they trending or evergreen? Who are your target customers, and how saturated is the market? Understanding the Indonesian market will help you choose the right product category and identify where the opportunities are. Once you’ve done that, look for reliable suppliers. You can attend global trade expos, which can help you connect with manufacturers offering quality goods at fair prices.

2. Make Sure You Have the Proper Licenses

In Indonesia, all import activities require certain permits. At a minimum, you’ll need a Business Identification Number (NIB – Nomor Induk Berusaha) and an Importer Identification Number (API – Angka Pengenal Importir). Depending on the type of goods you’re bringing in, you might also need additional licenses, such as SNI certification (Indonesian National Standard), safety permits, or product registration with BPOM for food, cosmetics, and pharmaceuticals. Without these documents, your goods could be held at customs or rejected entirely.

3. Set Clear Terms with Your Supplier

Don’t rely on verbal agreements. A formal written contract with your supplier is essential. This agreement should cover product specifications, quantities, pricing, shipping methods, payment terms, and delivery timelines. Also, include clauses that outline what happens in the case of delays, damage, or quality issues. Having this in writing protects both sides and minimizes risk.

4. Understand the Import Documentation

Each shipment on import into Indonesia requires specific documents. These usually include:

• Commercial Invoice – proof of purchase and value
• Packing List – detailed list of goods inside each package
• Bill of Lading or Air Waybill – shipping confirmation from the origin to Indonesia
• COO, Certificate of Origin (SKA – Surat Keterangan Asal) – proof of where the goods were made

Incomplete or incorrect documentation can cause delays, so it’s best to prepare carefully or consult with a professional.

Read Also: A Simple Guide to Import Licenses in Indonesia

5. Choose the Right Shipping Method

Your choice of shipping, air, sea, or land, will depend on your budget, product type, and delivery timeline. Sea freight is often more economical for large or heavy shipments, while air freight is faster but more expensive. To make things easier, many importers work with freight forwarders, companies that handle the logistics and required documents for international shipping. They can also help navigate any surprises that arise during transit.

6. Prepare for Customs Clearance

When your goods arrive in Indonesia, they’ll need to pass through customs. This process includes document verification, physical inspections, and payment of import duties based on your product classification (HS Code). Make sure your declared items match exactly what’s in the shipment. Any discrepancy can cause delays or penalties.

7. Plan Your Distribution and Marketing Strategy

Once your goods are cleared and in your warehouse, the next step is getting them to your customers. Decide on your sales channels, whether through retail partners, online marketplaces, or direct distribution. At the same time, build your brand with marketing strategies that resonate with your audience. Promotions, social media campaigns, and partnerships can help drive sales and build long-term loyalty.

Need Help Getting Started?

Importing into Indonesia doesn’t have to be complicated, especially when you have the right partner. At PortCorp, we specialize in helping international businesses manage their import process from start to finish. From licensing to customs clearance, we handle the details so you can focus on growing your business.

So, don’t worry about developing your business by setting up a company in Indonesia, because Portcorp is here as a solution for your business, also when you need import into Indonesia. Portcorp is your comprehensive corporate secretary service in Indonesia. With our presence, you can get a dedicated company secretary to support you to what you need. Our company secretaries will track deadlines and file paperwork so your business keeps running smoothly. Contact us now on +6221-5020-8090 for your business succeed in the future!